Enhance Customer Experience & Boost Your Bottom Line
Text ordering has become an essential tool for restaurants looking to streamline operations and improve customer interactions. By enabling customers to place orders via text message, restaurants can reduce wait times, increase margins, and create a seamless ordering experience.
Did you know that over 78% of American consumers wish they could text restaurants? However, a Twilio study found that only 48% of businesses are set up to handle text messaging. With the rising demand for pickup and delivery services—and the high fees charged by third-party platforms—direct text ordering is a must-have for restaurants looking to stay competitive.
Vonix Flex: The Ultimate Solution for Restaurant Text Ordering
Vonix Flex is a top-tier platform that enables restaurants to manage both texting and calling from a single business number. With group-managed messaging and seamless integration, Flex helps restaurants provide excellent service while cutting costs and increasing efficiency.
Why Your Restaurant Needs Text Ordering
For restaurants, direct text ordering is a must, especially with the increase in pickup and delivery demand and the fees charged by third party sites.
So why should a restaurant invest in a solution for text ordering?
Texting Saves Time & Increases Convenience
Convenience plays a crucial role in where customers choose to eat. Even for dine-in guests, the ability to make reservations or place orders via text saves time and enhances the overall experience. When customers can easily interact with your restaurant through text, you’ll attract more business and build stronger relationships with repeat customers.
Stand Out from your Competition
Offering text ordering gives your restaurant a competitive edge. You can promote text ordering on Google, Yelp, and social media to reduce the friction of customer interactions. Because text messages have an extremely high open rate, customers are far more likely to engage via text than by making a phone call.
Reduce Costly Third-Party Fees
One of the biggest benefits of direct text ordering is eliminating expensive third-party fees. By bypassing online ordering platforms, restaurants retain more profit per order—allowing them to reinvest in operations, improve customer experience, and even offer lower menu prices. It’s a win-win for both the business and its customers.
Increase Customer Loyalty
We don’t have to tell you how important customer service is in the restaurant industry. Bad service is one of the top reasons why customers do not return to a restaurant. Make sure your business goes the extra mile to offer excellent service. The better service you offer your customers, the more likely they will be to return. Make it easy for them to communicate with you, and you’ll increase their loyalty.
How to Implement Text Ordering for Your Restaurant in 3 Easy Steps
So how does a restaurant business transition to handling texts? A texting platform which allows employees to group-manage messages is a must. The entire team must have visibility into the text conversations from customers to ensure that no text message is missed. Many business texting applications only allow one-to-one messaging, meaning that responses depend on one person or one phone that is passed around. This can be both a hassle and burden. With a group-managed platform, multiple people can be available to handle texting from the same number from the computer, tablet, or smartphone of their choice.
As a restaurant owner or manager, you want to be able to two-way text with your customers, but where do you start? Here are a few simple steps you can follow to transition your business away from calling and onto texting:
1. Choose a Business Phone Provider like Vonix that offers Group-Managed Texting
To accept text orders on your main business number, you need a phone provider that supports text messaging. Not all providers offer this feature, so ask whether their platform includes group-managed texting. Be sure to see a demo of how their system works to ensure it’s easy to use and integrates well with your operations.
2. Train Your Staff for Seamless Execution
Managing group text orders differs from one-on-one texting. Set clear procedures and train your staff to handle text orders efficiently. Decide whether specific employees will oversee texts or if all staff will have access. Additionally, determine whether messages will be managed through smartphones, tablets, or a centralized computer system.
3. Promote Your Text Ordering Features to your customers
Make sure customers know they can text your restaurant! Update your business profiles on Google, Yelp, and social media to highlight text ordering. In-store signage, table tents, and receipts can also advertise your new text ordering option. Consider running a text-in promotion to collect customer numbers for future marketing efforts.
Vonix Flex is a fantastic platform for restaurants to manage texting and calling right from the main business number. Interested? Learn more about Flex or schedule a demo today.
Ready to Transform Your Restaurant's Ordering Process?
Learn more about Vonix Flex or schedule a demo today!
Join the many businesses benefiting from Vonix’s reliable, scalable, and affordable business phone systems with best-in-class support!
Get a Free Demo or Quote
Fill out the form and click “Schedule Free Demo” to have a member of our team give you a demonstration of the Vonix Flex Messaging Platform.
Call Us
Call us at 407-289-8920 to speak with someone now.
